With the year reaching the half way point, Sea Monster CEO, Glenn Gillis, puts pen to paper to share updates and a look ahead to the rest of 2023 for the South African developer.

It’s difficult to believe that it’s almost June already. Maybe it’s the echo chamber we’re in, but over these first few months of 2023, the one big credible trend that seems to be emerging is how gaming is taking centre stage in so many aspects of our business lives.

From global CMOs to learning specialists and pretty much anyone who believes that data drives good decision making, people are recognising that games aren’t just for kids and that games can actively shape all forms of digital engagement in a way that drives business goals and social outcomes at scale.  

I take great comfort in seeing that the work that Sea Monster has produced over the years with our partners is now more relevant than ever. As the world becomes even more noisy and we all struggle in the attention economy, interactive visual storytelling through technology can play a massive role in creating real connections that stand out, in a much more cost effective way compared to traditional approaches.

I would like to take this opportunity to encourage you to join us on our future endeavours. With our roots firmly cemented in visual storytelling, Sea Monster has recently undergone an evolution. Over the last six months, Sea Monster has devoted a lot of time and energy to refining and simplifying our core offering in the marketplace. 

As Sea Monster, we are now very proud to define ourselves as an impact gaming studio specialising in building games that are purpose driven as well as entertaining.

In line with our newly articulated focus, we have refreshed our website and more and more, we are delivering impact games to clients.

Our collaboration with Nelson Mandela University to create the impact game, FishFORCE: Bridge Inspection is a recent project that we are particularly proud of.

The project showcases that in the wet and salty docks and harbours of South Africa, impact games can serve a crucial role in increasing the efficiency of training and deepening the learning outcomes of the FishFORCE programme in their fight to protect our oceans.

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From translating inspection procedures into an engaging detective experience, impact games are also hugely relevant to connect brands to the youth market through the metaverse.

Our recent Roblox game, Chow Town that we delivered for Nedbank is a key example. The game integrates the visual language of the Nedbank brand into an immersive digital experience for tweens which is underpinned by the principles of entrepreneurship and positive money messages.

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Shifting to the rough and tumble of retail and rewards, we would also like to celebrate the great success of our branded platform, Lighthouse.

We’ve been running massively successful campaigns on the platform with brands that truly recognise the role that games play in the marketing mix. To highlight a few of our stand-out instances, our TFG Rewards campaign generated 23 minutes of average engagement per user; over 6 000 in-store check-ins and over 120 000 competition entries. The Clicks festive campaign was also a great success and saw more than 64 500 registered users, over 140 000 competition entries and over 4 million page views.

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Now that we have had a few months to normalise post COVID-19, we can once again travel and meet each other face to face. I would like to make the most of this opportunity to connect and to serve you in the way that we, as Sea Monster, know best. 

So, I ask you, what impact do you want to create this year?

Sea Monster is here to help you achieve your goals, and we’d love to explore how we can work together to make a difference through the power games.

Looking forward to our future collaborations, 

Glenn Gillis