In a move to build a more tangible sense of connection with gamers, Ghanain outfits Leti Arts and PlayProvince, have entered into a partnership agreement where they will collaborate to produce branded merchandise.

Leti Arts, a video game development studio and PlayProvince, a rising energetic e-sports team, will collaborate closely to produce a variety of merchandise, including jerseys, hats, and other accessories, that will enable supporters of both organizations to not only show off their merch but also feel part of the rapidly expanding African gaming community.

With the gaming industry continuing to generate more revenue and gamers playing longer, more organizations have been manufacturing branded merchandise and collectibles to connect with their fans beyond the digital realm of gaming. Evidently, Leti Arts and PlayProvince seek to foster even deeper community relations through this collaboration.

Speaking on the partnership, both parties expressed their intentions and excitement over the deal’s prospects. Leti Arts CEO,  Eyram Tawia, commented, “We are thrilled to be working with such a talented esports team. By combining our expertise and creativity, we believe we can create unique and appealing products that will resonate with gamers and esports enthusiasts worldwide.”

PlayProvince Founder Herbert Henry Krakue added that the move to partner with Leti Arts was mutually inclusive, remarking that “We are honored to partner with LetiArts, a leading player in the video game industry. We share a passion for gaming and esports, and we look forward to working together to produce high-quality merchandise that will delight our fans.”

Branded merchandise and collectibles history can be traced back to the Atari 2600 in the 80s.