African Games Week and Mobile Growth Association are proud to announce that they have come together to help support the growing African Games Industry with everything it needs to grow its existing games and launch new ones.

Held annually in South Africa, Africa Games Week (AGW) is a games industry curated event that strives to shine a spotlight on the creatives and businesses rising around Africa. The 2022 edition focuses on developing relationships between the industry and its verticals.

Mobile Growth Association (MGA) is a global association that provides mobile marketing professionals with frontline content and community events to help grow their app businesses. They are a mobile app user acquisition, growth and monetization think tank at the forefront of the mobile industry. The Association usually educates professionals on best practices, discusses issues and trends, and predicts directional changes in the field. MGA will bring mobile gaming-focused content to the AGW’s agenda.

Jen Laloup, Co-founder and CEO of MGA adds, “ AGW is bringing together the African Game Industry to help developers make connections and build a community, which is well-aligned with MGA’s mission. MGA’s greatest strength is our community, and we are excited to bring the insight our global mobile gaming experts share at our events, to AGW.”

“AGW is excited to be extending our reach and developing an advanced understanding of the mobile industry through the inclusion of a leading international partner, MGA,” says Rex Bowden, Co-founder and Director at Africa Games Week. He adds, “MGA has taken their expertise to other leading events around the world, such as the Brazil Indie Games (BIG) Festival, and they run events in the US, Canada, Turkey and other fast developing regions.”

“Mobile games are dominant across Africa with over 80% of games developed for mobile by studios across the continent,” adds Event Director, Alexandra Pattison. “It is thus super important to have a dedicated conference under the AGW banner targeting the mobile games industry.”

Africa Games Week is set to return between in person between the 1st and 3rd of December 2022.