AJB Games Studio is celebrating a major early win as the demo for Martha’s Dolls 2 surpasses 13,000 downloads on itch.io just three days after release. The milestone marks a significant leap forward for the studio, signaling growing anticipation for the sequel to its psychological horror title first introduced in 2023.

Analytics from the game’s itch.io dashboard show 13.3k views translating into 13.2k downloads over a 30-day window, with the vast majority concentrated in a sharp spike across the most recent three-day period. The demo also generated more than 87,000 impressions on the platform, reflecting strong visibility and player interest. For an independent studio operating in a competitive horror space, that level of traction underscores both community engagement and effective platform momentum.

CEO and co-founder Ayman Jbari took to social media to share his reaction to the numbers. “I can’t believe what I’m seeing on my dashboard right now. 🤯 The Martha’s Dolls 2 demo just hit 13,000 downloads in only 3 days. Seeing 87k+ impressions on itch.io is honestly surreal. The first chapter did well, but the love for this sequel is on another level. Seeing that chart go straight up is the best feeling as a dev.”

The original Martha’s Dolls introduced players to AJB Games Studio’s unsettling narrative style and established a foundation for the franchise. With the sequel, the studio appears to be capitalizing on that groundwork, expanding both its audience and its reach. The dramatic upward curve in downloads suggests that returning fans and new players alike are responding enthusiastically to the next chapter.

The demo is available to download from Itch.io now.