Kenyan mobile development studio, Usiku Games have unveiled their latest project – an amateur football mobile game to promote outdoor physical activities and encourage sportsmanship among youths in East Africa.
Dubbed Footah, the mobile game was developed through a public private partnership between GIZ Regional Project “Sport for Development in Africa” (on behalf of the German Federal Ministry of Economic Cooperation and Development, BMZ) and Usiku Entertainment Ltd.
Footah allows players to develop their personal player card profile in the game, featuring their stats and self-selected profile picture. They are then able to create a team including different player cards of other players around them, i.e. their friends and other users within the game, bringing in the aspect of healthy and fun competition with togetherness.”
Speaking during the launch of the mobile game at Mathare Youth Sports Association (MYSA), Jay Shapiro, CEO of Usiku Games, says Footah has been creatively designed to influence the youth on different positive themes that bring about fun via a sport that is loved and popular amongst the youth – football:
“The minigames are fun, accessible, and encourage the players to get up off their sofa and move around to boost their energy inside the games, this is where the Google Fit integration comes in,” emphasizes Mr. Shapiro.“We’re super proud of the balance we’ve found between exciting gameplay and the exploration of just what it means to be a good sportsperson in today’s world. The entire philosophy behind Footah is to promote fair play and team focused generosity. Footah is another great example of the power of games to do have a real impact on issues like gender based violence, plus physical and mental health. This release is only the beginning, and we expect to be launching more updates and juicy features as our player community grows over the coming months,” reported Jake Manion, Creative Director, Usiku Games.
Today, mobile gaming accounts for approximately 57 percent of total video game revenue worldwide. And even with the adoption of 4G and 5G networks, mobile gaming is gaining popularity in remote parts of Africa because of faster broadband and availability of low-cost data.
You can have a virtual kick about now by visiting the Footah website.