Emerge Gaming Limited, the operator of online eSports and casual gaming competition and tournament platform technology, has signed an agreement with Mobile Telephone Networks Proprietary Limited (MTN) to distribute, market and operate Emerge’s platform technology under the brand “MTN Arena”, in South Africa.

MTN Arena is a competition and tournament platform with a social element, which allows casual gamers to enter competitions, win prizes and earn raffles tickets whilst engaging in their favourite casual games. The platform provides an ‘entertainment’ factor with content that encourages re-engagement and longer lifetime values of subscribing gamers.

MTN Arena is differentiated from typical subscription-based casual gaming content offerings with competitions on premium app and premium HTMLS games that require no download and are easily streamed to mobile devices, an important attribute in emerging markets. The sign-up process is a one-click activation making the subscription journey seamless for mobile gamers to access MTN Arena. Emerge has completed integration into MTN’s advanced subscription billing and subscription management system.

Emerge’s technology offers MTN Arena dynamic image-rich landing pages allowing multiple marketing campaigns targeting multiple target markets in parallel. This feature facilitates scalable subscriber acquisition. Central to the retention of mobile gamers, Emerge has designed and planned entertaining content calendars and campaigns for MTN Arena.

Tournaments include daily, weekly, weekend and monthly competitions with opportunities for gamers to enjoy mobile gaming whilst winning prizes and money. Grand prizes will encourage mobile gamers to engage for longer periods on the platform. This competition and prize content is the cornerstone of the marketing content.

Emerge and MTN have collaborated to develop a corporate identity and digital platform user interface consistent with MTN’s products and other MTN branded gaming content.

MTN Arena will be discoverable on MTN Play, MTN’s traffic driven subscriber portal for the distribution of gaming, music and video content, and will further be marketed on all other MTN digital channels including to its social media following.

CEO, Gregory Stevens commented: “After two years of nurturing our relationship with MTN, product planning and product development we are now the exclusive MTN Mobile esports provider. We are delighted to have partnered with one of the world’s leading mobile operators and I am incredibly enthusiastic about MTN Arena and the future opportunities of Emerge. Leveraging MTN’s significant marketing support, we are fully funded to launch the product. We have worked extremely hard in developing a trendsetting eSports and gaming technology offering that leverages global Mobile eSports and gaming trends. COVID-19 has accelerated the interest in fresh and entertaining mobile gaming content with global lockdowns increasing mobile usage time and Emerge offers the ideal solution.”