ADMI (Africa Digital Media Institute) and Jiwe Studios have just signed a partnership to grow game development in Africa through high quality education and game distribution.

This partnership is a great opportunity to solve one of Africa’s most challenging problems in game development as a career. There are 900 million Africans below 35 years, creating a huge demand for employment opportunities and sustainable industries to support them. Even more exciting is that in Sub Saharan Africa, 230 million jobs will require digital skills by 2030, placing a spotlight on the importance of the digital educational ecosystem.

The partnership envisions a future where game development will provide a source of revenue and livelihood for the youth. With extremely high youth unemployment across the continent, Africa is a region in the world where the youth population is increasing. By 2050 Africa’s youth, i.e., those aged between 0 and 30 years old, will increase by nearly 50 per cent.

Africa will have the most significant number of young people in the world, therefore the most imaginative and energetic population in the world. Africa’s youth are critical to the continent’s future when it comes to economic development, mobile and gaming as a whole.

An experienced mentor, educator and business advisor, Peter is the Principal & Head of School at ADMI. Previously, Peter served in various senior positions in education over the last 20 years. Max is the founder and Chief Sculptor at Jiwe Studios, a technologist and educator, he has been an avid gamer since childhood and now leads the Jiwe team in creating and telling the stories of the rock of Africa through game development.

ADMI is a leading creative media and technology training institution: offering practical courses in Film & TV Production, Journalism & Multimedia, Mobile App & Game Development, Music Production, Sound Engineering, Animation & Motion Graphics, Graphic Design, Photography, Multimedia and Digital Marketing. A truly pan-African institution, they host students from more than 21 countries at their Nairobi campus.

Their programmes combine high-spec technical training in creative media and technology with intensive digital and soft-skills coaching, along with a rigorous apprenticeship process, to achieve a 90% placement rate. Collectively, ADMI and its Foundation and Studios form an innovative learn-and-work social enterprise whereby young creatives get the training, mentorship and resources they need to turn their passion into a profession.

Jiwe Studios is an African video game development studio, esports, and digital distribution company based in Nairobi, Kenya. Jiwe works with and supports a community of game developers in 9 African countries and provides them with opportunities such as game jams, roundtables, and other resources to create and publish their games on