The dual entities of MTN and Gameloft continue their attempts to bring gaming to the masses across the continent by penning an agreement to launch MTN Gameworld – a new gaming platform for its subscribers.

The platform is expected to offer the Nigerian gaming community access to a variety of fun and exciting games online through an extensive premium catalogue from Gameloft and other renowned publishers. The announcement comes hot off the heels of a similar agreement that had MTN South Africa launch a local version of their subscription based gaming platform.

Speaking on the partnership, Chief Digital Officer of MTN Nigeria, Srinivas Rao said, “We are constantly seeking to deliver innovative products that support the aspirations of our customers, whilst delivering superior user experience. This partnership allows us to provide our customers with access to a variety of exhilarating games from Gameloft and other leading publishers at an affordable rate.”

The partnership once again reinforces the companies commitment to the African market. Whilst it ensures a steady stream of gaming content is made available to local players, it remains to be seen just what efforts will be made by both companies to promote the creative talents of African based developers.

The platform is available on Android, iOS and Microsoft smartphones by offering both HTML5 and app-based games.