Nigerian based Jumia has partnered with Mondia, a leading technology company which specializes in the marketing and distribution of digital content to launch Jumia Games.

In its first phase, the fully branded gaming portal is available in five African countries including Egypt, Nigeria, Morocco, Kenya and Ghana with plans to expand the service to Jumia customers in Tunisia and Côte d’Ivoire over the next few months.

What does raise eyebrows is the lack of a launch plan for the South African market which is arguably the continents most mature gaming region. However, it’s clear mobile adoption has sky rocketed in a post covid world, in the countries targeted in phase one of their rollout strategy.

Jumia which is Africa’s largest e-commerce platform will make the robust catalogue of Jumia Games available to its subscribers. What is however unclear is if the a section devoted to spotlighting games from the continent will be present at launch.

Sami Louali – EVP Financial Services at Jumia Group said, “We have always been at the forefront of providing our consumers with the latest and best products and services. With the launch of this new category on JumiaPay App, we are providing our consumers with an exciting digital gaming and entertainment experience. With the help of our partner, Mondia, consumers can enjoy entertainment services through our JumiaPay App in addition to other digital and financial services ”.

Pricing to the subscription service is expected to start at about € 1.5 per month.