Another indication that Unity is looking to swoop in and lockdown the throngs of growing mobile developers has emerged in the form of their recently announced Game Growth Program.
Game Growth Program is an accelerator program for free-to-play indie games on mobile. By partnering with Unity, select indie developers get access to tools plus a dedicated team of game operations experts. Unity covers the costs of acquiring new players and optimizing the game, with a 50/50 revenue split.
As an African mobile developer, the allure of access to industry-leading tools and experts in player acquisition, engagement, monetization, and more – all while retaining full ownership of your studio and your intellectual property can be irresistable.
For a lot of mobile developers on the continent, having the backing of a global brand like Unity means the chance to finally tap into the commercial track that has eluded many, simply because of geography. The ability to gather and learn about metrics related to the mobile platform is the kind of insight most rarely get the chance to garner.
For Unity, this reads like a strategic move aimed at gaining market share in developing mobile gaming eco-systems whilst getting developers acclimatised to the Unity brand. Since developers applying to the program still need to bypass a review process, one can expect Unity to be able to determine what level of support to offer to developers based on their revenue generating potential.
Full details on requirements and how to apply can be seen on the Unity blog.