Unity Technologies has partnered with Abu Dhabi media cluster TwoFour54 to set up a gaming cluster designed to boost the MENA region.

Along with twofour54, Unity will develop a ‘Centre of Excellence’ where start-ups and students can learn skills needed to succeed in the gaming industry. The training initiative will sit alongside a competitive subsidy package for developers. Companies and startups involved with the hub will receive technical and business support services from Unity.

“Unity is at the forefront of the technology curve – I join the Abu Dhabi Leadership in welcoming them to Abu Dhabi to establish their Middle East and Africa regional headquarters,” said Mohammed Al Mubarak, Chairman of twofour54, in a statement.

“The initiatives we’re bringing to the table through this partnership will exponentially enhance Abu Dhabi’s offering across the industry value chain, from hands-on academic training to business development and game developer support,” said Dave Rhodes, Senior Vice-President and General Manager, Unity Technologies.

The move further highlights Unity’s strategy to gain a foothold in emerging markets following a deal with Senegal earlier in the year. It remains to be seen just how much of an impact this will have on sub-saharan Africa, but for now, Unity appears to be making all the right moves and noises when it comes to supporting developing regions.